• Breastfeeding Peer Counselor/Educator

    Job Locations US-CA-Union City
    Job ID
    Location Site
    Women, Infants, and Children
    Regular Full-Time
  • Overview

    A WIC Breastfeeding Peer Counselor is a support person who provides basic breastfeeding information and encouragement to WIC pregnant and breastfeeding mothers.


    Under the direction of the WIC Program Director and Breastfeeding Coordinator the Breastfeeding Peer Counselor (BFPC) provides basic breastfeeding education and encouragement to WIC pregnant and breastfeeding mothers.


    The Breastfeeding Peer Counselor has completed a 20-hour training in lactation support and has exclusively breastfed an infant preferably for 6 or more months



    • Attends a series of breastfeeding classes (nursing babies are welcome) which includes a 20-hour competency-based course overseen by the Breastfeeding Coordinator.
    • Observes other peer counselors or lactation consultants helping a mother breastfeed.
    • Reads assigned books or materials about breastfeeding.
    • Attends required Breastfeeding Peer Counselor trainings.


    • Counsels WIC pregnant and breastfeeding mothers on-site, by telephone, and/or hospital visits at scheduled intervals determined by the local WIC program as well as according to the postpartum mother’s unique needs if she encounters common breastfeeding concerns. 
    • Gives basic breastfeeding information and support to new mothers, including the benefits of breastfeeding, overcoming common barriers, and getting breastfeeding off to a good start. Helps mothers prevent and handle common breastfeeding concerns. 
    • Accurately completes individual documentation using the Peer Counseling Database (PCDB). Maintains daily logs of all contacts as required by the WIC agency and submitted on a timely basis to Breastfeeding Coordinator. 
    • Assists and/or conducts breastfeeding promotion and support classes, and support groups.
    • Contacts prenatal participants from Expected Due Date (EDD) List to assess lactation plans and educational needs, and provides appropriate intervention by phone. [Documents contact in WIC MIS. 
    • Respects each client by keeping her information strictly confidential. 
    • Issues electric, personal, and manual breast pumps to postpartum mothers.
    • Counsels lactating mothers on the use and care of all issued equipment, and preparation for return of electric pumps.
    • Records issuance of electric pumps on the Pump Contract and WIC MIS Family Comments.
    • Contacts clients after pump issuance to assess use, and follows monthly (by phone or during WIC visit) to determine readiness for equipment return.      
    • Consults and works with WIC staff as needed for clients’ lactation concerns.
    • Attends routine meetings with BF Coordinator, site meetings (one/month), and other meetings as assigned as an active participant.
    • Monitors length of counseling sessions so that clinic flow and caseload management is not delayed.
    • Maintains neat and orderly work place.
    • Assists Site Manager and Breastfeeding Coordinator in other duties as needed.


    • Has breastfed at least one baby (does not have to be currently breastfeeding).
    • Is enthusiastic about breastfeeding and wants to help other mothers enjoy a positive experience.   
    • Bilingual English-Spanish a must
    • Can communicate clearly and effectively, both orally and in writing.
    • Has valid CA driver license and reliable transportation

    Knowledge of:

    • Appropriate breastfeeding practices for women.
    • Principles of counseling.
    • Interviewing and intervention techniques.
    • Basic principles of health promotion, disease prevention and preventive health care.

     Ability To:

    • Conduct breastfeeding assessments, consultation and follow up.
    • Follow oral and written directions, and prescribed procedures.
    • Understand and accept differences in attitudes toward health problems.
    • Gain confidence and obtain personal history data from clients of diverse backgrounds
    • Document services in an online database system (BPDB;WIC MIS).
    • Maintain accurate electronic service logs.


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