The Marketing and Communications Manager is responsible for meeting the strategic and operational goals of Tiburcio Vasquez Health Center (TVHC) in the following major functional areas of marketing and communications: a) general marketing, communications and branding, b) creation, development, and maintenance of all electronic and print publications for TVHC, c) the oversight of the development and maintenance of all websites and other electronic communications technology, d) handle and/or coordinate all media relations.
The overall purpose of the position is to plan, design, implement, and facilitate all marketing and communication activities of TVHC and for the management of organizational communications across all programs and sites. This individual will work to establish common standards of communication and cohesive organizational branding and marketing strategy that encompasses the full suite of services provided under TVHC. Assumes the role of in-house subject matter expert providing quality review and assistance in developing internal and external communications for TVHC management. Marketing duties include utilizing staff/patient/client perception data and developing issue-specific informational pieces and campaigns for both internal and external clients.
This dynamic position is also responsible for ongoing planning of community engagement using print, social media, text, email and live events to increase public awareness and involvement with them.
Position reports to the Chief Administrative Officer/Executive Vice President (CAO/EVP) and works closely with the CEO and other Executive Team members on various community engagement projects.
EDUCATION AND EXPERIENCE: